Two weeks ago I went to East London to give a “brown bag” presentation at the office of the Guardian. In a very crowded room around 30 developers sat and listened to me raving about best practices in web development and what the YUI already solved for you.

There is a very nice write-up on the inside guardian blog and they also host the podcast mp3 of the talk.

The slides for the talk are on slideshare:

[slideshare id=488632&doc=happylittlewebsites-1214566328957709-8&w=425]

It is very cool to see your name on an old-school media site and the way they wrote up what the talk is about makes me realize that journalism will never be replaced by blogging and twitter.

Last week I went to AKQA in London to give a brown-bag presentation on progressive enhancement. I took this chance to vent some of my ideas on the subject and counteract some of the criticisms I heard about the need for enhancing web solutions progressively.

I’ve come up with the following “Seven rules of progressive enhancement”:

1. Separate as much as possible
2. Build on things that work
3. Generate dependent markup
4. Test for everything before you apply it
5. Explore the environment
6. Load on demand
7. Modularize code

Instead of explaining them here, I’ve used a longer train ride to write up an article on the subject explaining the details of all the “rules” and examples of why and how to use them: Pragmatic Progressive Enhancement.

The article is licensed with creative commons, so you are very much invited to use and remix it to your needs.

I will upload my slides together with a video of the presentation once I got the material and checked if the video quality is good enough for publication.

It is quite fascinating to me that the newest article on dev.opera.com entitled ‘Stop using Ajax!’ is such a big thing right now. Tweets, shared bookmarks and Google Reader items are pouring in and people seem to consider it an amazingly daring article.

Here’s the truth: James is right. He also was right when he more or less gave the same information as a talk at Highland Fling last year following my presentation on progressive enhancement and JavaScript.

However, there is nothing shocking or daring or new about this. All he says is:

• Don’t use any technology for the sake of using it
• Consider the users you want to reach before using a technology that may not be appropriate
• Make sure your solution is usable and accessible
• Build your solution on stuff that works, then enhance it.

This is what I consider to be a normal practice when developing any software or web solution.

However, the real question is now why we are at this state – how come that we see this information as daring, shocking or controversial, and how come a lot of comments are still “I don’t care about accessibility because it is not needed for my users”? How come the assumptions and plain accessibility lies are prevailing while the good stuff remains unheard of?

Well, the truth is that we have been preaching far too long to the choir. I’ve been in the web accessibility and standards preaching community for a long time and whenever I asked what about enterprise development and CMS I was told that it is not worth fighting that fight as “We will never reach them”. Well, this is where the money and a lot of jobs are and it is a fact that both accessibility and standards activists in a lot of instances don’t even know the issues that keep the stakeholders in these areas busy. My Digital Web Article ‘10 reasons why clients don’t care about accessibility’ and the follow-up Seven Accessibility Mistakes Part One and Part 2 listed these issues and the wrong ways of how we try to tackle them 3 years ago. My talk at the AbilityNet conference last week Fencing-in the habitat also mentioned this attitude and problems.

Here’s where I am now: I am bored and tired of people fighting the good fight by blaming each other’s mistakes or pointing out problems on systems that are within reach. When people ask for accessibility or Ajax usability advice you’ll get a lot of bashing and “go validate then come back” answers but not much information that can be used immediately or even questions that ask what lead to the state of the product. You’d be surprised what you can find out by asking this simple question.

We have to understand that large systems, frameworks and companies do still run the show, even when we think that bloggers, books on webdesign and mashups push the envelope. They do, but so far they are a minor discomfort for companies that sell Ajax and other out-of-the-box solutions that are inaccessible and to larger parts unusable for humans. When was the last time you used a clever expense or time tracking system in companies that are not a startup or a small web agency? When I was at the AjaxWorld conference in NYC earlier this year I heard a lot about security, ease of deployment and scalability but only a little bit about accessibility (the Dojo talk and the YUI talk, actually). People are a lot more concerned about the cost of software and the speed of release than about the quality or maintainability. It is cheaper to buy a new system every few years than to build one that is properly tested and works for all users. Does your company still have systems or third party solutions that only work on IE/Windows? I am sure there is at least one, ask the HR or finance department.

It doesn’t help to coin another term and call an accessible and usable Ajax solution Hijax, either. As much as I like the idea of it I have to agree with James’ comment – we don’t need another word, we need a reason for people to not just use things out of the box without thinking about them or – even better – offer help to the companies that build the solutions on assumptions in the first place. When I ranted about a system by a large corporation some weeks ago on twitter their marketing manager for EMEA starting following me and I am starting some talks with them.

I have heard numerous times that my ideas about progressive enhancement and accessibility are just a “passing fad” and “that in the real software market you don’t have time for that”. Challenging this attitude is what makes a difference – by proving that by using the technologies we are given in a predictable and secure way does save you time and money. However, there are not many case studies on that…

I cannot change the world when I don’t know what obstacles people have to remove to do the right thing. Deep down every developer wants to do things right, in a clean and maintainable fashion and be proud of what they’ve done. Bad products happen because of rushed projects, bad management and developers getting so frustrated that they are OK with releasing sub-par just to get the money or finally get allocated to a different project.

This is the battle we need to fight – where do these problems come from? Not what technology to avoid. You can use any technology in a good way, you just need to be able to sell it past the hype and the assumption that software is developed as fast as it takes to write a cool press release about it.

This is the presentation I have just given at the Coder’s Saturday in Montreal, Canada. The theme revolves around the adoption of standards and why this is important not only in a technological sense but much more necessary to appear as a professional developer. Most standards we talk about are really recommendations and we need to find convincing arguments why people should follow them or even why they are important to us.

The lovely people at Paris Web just released all the videos of the 2007 conference on dailymotion. My talk is the only English one and deals with the topic of how following web standards helps your team to be more successful:

Slides:

The other videos are pretty interesting insofar as they cover accessibility and internationalization matters from a technical, social and legislative angle. My favourite was the IBM server that automatically transcribes videos by running voice recognition over the audio stream.