Christian Heilmann

Developer Relations revelations: workshops are a lot of communication work

This is part of a series of posts about the life as a DevRel person and how not all is unicorns and roses. You can read the introduction and the other parts of the series here.

So, today, let’s talk about giving workshops.

Giving a workshop is very different to presenting and needs a different skillset. Whilst preparing a great talk already takes a lot of time, workshops are a different beast. As a rule of thumb, a good trainer spends eight hours research and preparation for each hour of a workshop.

Workshops are where you can’t fake anything. It is not enough to know the subject matter inside-out. You also need to deal with the attendees. Their requests, different speeds and knowledge levels. You need to lead the group and guide it. And you can’t do that if you don’t feel confident about the material or know much about the group you will teach.

Workshops are much less forgiving than presentations. Only a few people will complain about a bad presenter at a conference. It doesn’t feel like a waste of money to get the conference ticket when there was one dud. Workshops are much more expensive and more personal, that’s why criticism is harsher.

Conference organisers like having workshop days as they are much more profitable. Most of the ticket money of events needs to get into venue, catering, speaker fees and travel. Workshop ticket sales get shared with the teacher with a higher profit margin. Venues are often sponsored by companies. For freelance speakers this is great, as it means more money.

For a DevRel person it is trickier, as you represent a company and you have a different agenda. You need not to get people excited about your knowledge but also about the things you represent. That’s why it is also tougher to sell and fill a workshop as a DevRel person. Your workshops are seen as something that should be free and it is OK to put not as much effort in as an attendee. That doesn’t mean though that they are easier to create and run. At all.

With this increased pressure, it is tough to feel great about your workshops as a DevRel person. Your company will most likely want you to create a generic course. One that shows off the benefits of your products.

This makes sense, as it is an upfront investment of time and money. A lot of the products I worked with benefitted from workshops. You find gaps in the documentation, you see where people get lost, and what technical difficulties come up. All great opportunities to improve your product.

The great thing about generic courses is that they are reusable and measurable. The bad thing about them is that they make for disappointing workshops. You might as well have them online as a course with offline participation instead.

I feel a lot of worry about delivering workshops as they are important. Teaching is a tough job and a bad teacher can utterly mess up a subject. Remember school? All the topics taught by a great teacher are things I still love. All the topics run by a lackluster by-the-book teacher I had to re-learn later in life.

A workshop is much higher stress for you. Your passion, your excitement, your fearlessness to play make the course. It is uncommon to have “bad attendees” as they have a much bigger stake in the workshop than listening to a talk.

Your mistakes, your lack of passion, your sloppiness multiplies with the attendees. That’s why you need to be on your toes for the whole duration of the workshop.

The fun bit about teaching is to find out how people tick and what they need to understand something. It is not about telling them a lot of information and hope things stick. Humans keep information they found out on their own much more than those they had to memorise.

That’s why I want a workshop to be a real workshop. I want to know who will come, what their levels of knowledge are and have them set up their computers in advance. I might as well want X-Ray vision, as the sad fact is that often you need to face the following issues:

To run a successful workshop you need to prepare for these. That’s why it is much more important to be clear and demanding in your communication. People who invite you to give a workshop often want a detailed outline of it. Make sure that this also contains detailed information about the needs you have. Setup of the room, the machines of the attendees, detailed timing and attendance demands. It may feel bad to be such a stickler for details, but anything you leave to interpretation will come back to haunt you and cost time. Time you can’t use to help attendees reach the goal of the workshop. Time you need to work with individuals whilst you lose the group.

Don’t be the bad teacher that messed up a subject for you. Workshops have detailed outcomes and you need to measure at the end of them if people learned something. This might be hard to swallow when it didn’t work, but it really helps being excited about your job when it does.