I just added a small demo to my GitHub showing how you can do image masking by using the canvas element.
All you need to do is add the canvasmask.js script and add a class of mask to each image you want to mask. You also need to provide a PNG file as the mask using the data-mask attribute. For example:
This will take the centerblur.png file and apply it as a mask to red-panda.jpg – in effect taking the alpha of each pixel and change the alpha of the original pixel to that.
Under the hood, all I do is loop through all the pixels of the images (after copying them to two canvas elements) and apply the alpha values (every 4th value in the pixeldata array) of the PNG to the image. Simple, really :)