Christian Heilmann

A great example of good marketing email writing

Tuesday, January 16th, 2007 at 10:04 pm

I just ordered another set of Moo Cards (those little business cards you might have gotten from geeks at @media or similar occasions) and got the following mail as a confirmation:

Hello Christian
I’m Little MOO - the bit of software that will be managing your order with us. It will shortly be sent to Big MOO, our print machine who will print it for you in the next few days. I’ll let you know when it’s done and on its way to you.
In the meantime you can track and manage your order at:
Remember, I’m just a bit of software. So, if you have any questions regarding your order please contact customer services (who are real people) at:
Little MOO, Print Robot
MOO “We love to print”
Order details as follows:

Honest, funny and with all the information you need. Please more of that!

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