Another unfortunate logo

Some may remember that I reported on the unfortunate logo of an oriental school some time ago. I am also still puzzled what the Olympic Games 2004 in Athens mascot is, but what really got me was a new German creation:

This logo, chosen from supposedly hundreds of creations by top design agencies should encourage me to feel good to be German. How can something resembling either

• a white shirt after a boozed up stop at the chip shop (gravy, ketchup, mustard)
• a dog turd in the German national colours

should inspire me to feel good about my nationality?