Christian Heilmann

Another unfortunate logo

Tuesday, September 27th, 2005 at 10:44 am

Some may remember that I reported on the unfortunate logo of an oriental school some time ago. I am also still puzzled what the Olympic Games 2004 in Athens mascot is, but what really got me was a new German creation:

logo of a being German awareness campaign looking like a dog turd

This logo, chosen from supposedly hundreds of creations by top design agencies should encourage me to feel good to be German. How can something resembling either

  • a white shirt after a boozed up stop at the chip shop (gravy, ketchup, mustard)
  • a dog turd in the German national colours

should inspire me to feel good about my nationality?

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